Can everyday life inspire you?
Can every object play with you and give a certain rhythm?
And what about your smartwatch? Is he able to follow your dance moves and keep up with your tempo?
#expressYOURSELF #createYOURRSELF #beYOURSELF
This is an attempt to capture that.
About the story - How to show self-expression ?
The main idea of the project was to create a light and lively animation that would correspond with a modern product intended for young and active people.
Therefore, the animation happens both as text on the display and as abstract elements around it.
Carefree play with shapes and colors speeds up as the action unfolds. All this to #expressYOURSELF.
The process - How it was done
In this animation I painted over several reference footage in Photoshop - to achieve this kind of painterly effect.
Basic animation was done in Cinema 4d and After Effects and also painted over if needed.
This is a non-commercial portfolio project.
Toolkit Cinema 4D, Redshift, Photoshop, After Effects