Recently, I had the great pleasure to direct and lead this wonderful 3D project for Philips.
The whole campaign, being aimed towards the younger generation, was a wonderful challenge to look at the device through colours, dynamic shapes and expressive movements.
During the whole project I was responsible for both leading the process and connecting with the clients. The general art direction and aesthetics was also dedicated by my decisions and client’s feedback.
This was a very challenging project, in which I was taking part both as a Director and Art Director - where my task was to create general story vision, create storyboards, concepts, convince the Philips team. But also as a 3D Artist - creating animations and simulations in Houdini.
Client Philips
Company Glassworks
My role Director, 3D Lead Artist
Toolkit Houdini, Redshift, Nuke, Photoshop